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Lit Legal

Sachin is a well-known Advocate in the space of Intellectual Property Rights (IPR), graduated in 2004 from Delhi University. Mr. Gupta enjoys an illustrious career in the field of IPR for over of 15 years and has been able to attain new levels of excellence in the field of law. He has led and managed matters independently at all stages before the various courts, namely Supreme Court, Delhi High Court, District Courts and various other Tribunals like Competition Appellate Board, Trade Mark Registry, Intellectual Property Appellate Board and Registrar of Companies in India. In addition to his expertise in the field of IPR, he has also done other civil and criminal matters such as money recovery suits,labour, drug, civil execution matters, 138 NI Act Appeals, Complaint Cases etc.

He worked with a premier IP boutique firm for over 10 years before setting up Lit Legal in 2015. Mr. Gupta is also an Advocate on Record with the Supreme Court of India apart from being a member of Bar Council of Delhi, Supreme Court Bar Association, Delhi High Court Bar Association, International Trade Mark Association (INTA) and European Communities Trade Mark Association (ECTA). Owing to his deep understanding and knowledge of law, Mr. Gupta is regularly invited to speak on various socio-legal issues in a number of conferences, panel discussions, TV channels and other forums.

Throughout his luminous career, Mr. Gupta has advised numerous fortune 500 companies on diverse issues pertaining to IPR, which includes adoption and use of their IPR’s, its protection and enforcement.







Lit Legal

Ajay completed his Law degree in the year 2006 and has over 17 years’ experience as an Intellectual Property Practitioner. Ajay is a Partner with the firm. He manages IP portfolios for international and domestic clients including contentious and non-contentious IP matters
He has previously worked with well-known IP Boutique firms such as M/s. Ranjan Narula and Associates (RNA), M/s. Kochhar & Co. and M/s. Inttl Advocare.

Ajay has a rich experience in servicing Hospitality, Automotive, Alcohol, Tobacco, Fashion, Food and Beverage industries etc. Ajay advises companies in relation to adoption and protection of their brands and also on the growth and sustainability of their trade marks.

Ajay’s Practice areas include providing clearance searches, infringement opinions supervising Trade Mark/ Copyright /Geographical Indications / Design filings, prosecution, Oppositions and rectification matters. Ajay also regularly attends to hearings before various forums, including the Trade Marks Registry, Copyright Office, High Court and District Courts.

Ajay regularly conducts IP awareness sessions at school and colleges to spread the importance of Intellectual Property in collaboration with CIPAM and other Government Authorities.